Forbes Insights, Figure 6. Reprinted from “The Connected Executive,” by Joe McKendrick, 2013, p. 9.
Cindy Rakowitz, CEO of Blackman Rackowitz Public Relations, another Forbes interviewee puts our reservations in black and white,
“The purchases I make for my office are usually while I’m at my office, where I use the PC. This is probably psychological. Now that I’m feeling more confident doing business in the cloud — I will probably replace my PC with something more modern.”
Here we gain our competitive edge. Whether we are the buyer or the supplier, mobile optimization is key as we move into the future. Professionals need to have all their resources in one place — in one hand.
McKendrick, Joe. The Connected Executive: Mobilizing the Path to Purchasing. In Forbes Insights. July 2013, from http://www.forbes.com/forbesinsights/google_mobility_2013/index.html.